Video Production

Top Video Production Companies – Tips For Making The Right Choice

There is no denying the fact that video is the most effective advertising medium available to London based businesses today. There was a time when video advertising was accessible to only the biggest companies but these days, almost everyone can use video advertising online as well as on various other advertising mediums.

A video Production shoot

While video advertising in London has become more accessible to businesses of all sizes, you should also know that not all the video production companies are equal. There are a lot of important things you need to take into account in order to choose the top London video production companies. Here is a list of some of the important factors that you should carefully consider in order to make the right choice.

Top Video Production Companies

First and foremost, you need to make sure that the company you are going to choose has specific experience in that particular type of video you want to create for advertising. All the agencies typically have a portfolio that is available on their website highlighting the videos they have produced for some of their clients. Take a close look at the Video portfolio and make sure they have expertise in creating the kind of video that you want done before you get in touch with them and ask for their services.

It is important that you get in touch with multiple companies before making the final choice. When you interview them, you should look for certain things. For instance, a reliable and experienced company will always ask you questions about target audience, business goals and other specifics of the project before they begin to devise a strategy for the overall video marketing campaign. If a company does not ask you any questions about the specifics of your advertising campaign, it is important that you start looking for another one as they are likely to produce a generic video that won’t be specifically designed for a particular campaign.

Needless to say, it is always better to work with a video production company that wants to build long-term partnership. The best way to find out whether a company believes in building long-term partnership is to ask them to provide references. You should get in touch with these clients and ask them about their overall experience of dealing with the video production company.

When you ask for an estimate from the company, it is important that the company gives you a detailed proposal. It should have a complete breakdown of the overall expenses. For instance, they should tell you where they are going to shoot the video with two cameras or three cameras or a single camera. Similarly, they should tell you about the number of days of shooting and whether this estimate includes a full buyout for the voice-over talent as well as the actors involved in the production process. In simple terms, they should give you an all-encompassing quote. is a video production company that does this extremely well.


Overall, there are a number of video production companies offering their services at a variety of price points. However, you should not choose a production company only on the basis of their cost. Keep in mind that quality of video produced by the company will directly affect the success of your marketing campaign. So, take into account their past success, their customer service as well as experience of their past clients before making the final decision.

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